How to Make a Warning Go Viral
You scroll past a tweet from a government account. “Important Health Notice.” Your thumb keeps going. You barely noticed it—no image, no emotion, just… blah. But here’s the wild part:… Read More
Tag: communication
Better Communication Training Can Revolutionize Epidemiology
A single statistic, taken out of context, can shift healthcare decisions for millions. In the early 2000s, hormone replacement therapy (HRT) for postmenopausal women was thrust under a glaring spotlight…. Read More
Bridge the Gap Between Academia and the Public with Clear Science Communication
Scientific research is more accessible than ever, but accessibility doesn’t always translate to comprehension. For academics and the general public alike, navigating jargon-laden papers, endless acronyms, and dense language can… Read More
Simple Headlines Capture Our Attention
In the bustling world of online news, where every headline competes for a reader’s precious attention, simplicity may be the key to success. Recent research, conducted through over 30,000 field… Read More
The Science of Fecal Transplants
Imagine a future where the treatment for a debilitating disease lies not in a bottle of pills, but in a simple procedure involving the healthy bacteria from another person’s gut…. Read More
The Grey Area of Public Health Communication: Honesty or Strategy?
This post has a low-tech soundtrack feature. Just hit play on the video below while reading! Understanding the Ethics of Public Health Messages In the thought-provoking article A Taxonomy of… Read More
Metaphors as a Tool for Vaccine Conversations
In a world where health misinformation can spread as virulently as a pandemic, understanding how to effectively communicate complex medical information is more crucial than ever. A recent study titled… Read More