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Category: communication

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Communication

Why Public Health Can’t Ignore the Psychology of Repetition and Negativity

Public health has never had a shortage of good evidence. What it often struggles with is getting people to believe it. From vaccines and tobacco to nutrition, climate, and infectious diseases, one of the greatest challenges facing public health today isn’t generating evidence—it’s competing against misinformation that spreads faster, sticks longer, and often feels more […]

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Communication

Mastering Risk Communication in an Era of Complexity

In the heart of a bustling city, a public health worker sits at a small desk in a community center, staring at a pile of informational pamphlets about water safety. The room is quiet, but her mind is racing. She knows the pamphlets, sprinkled with statistics and scientific jargon, rarely persuade the community members who […]

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AI

The Future of Plain Language Summaries

Imagine a health journal editor, faced with the challenge of democratizing access to complex medical research. The stakes are high: how do we ensure that everyone, from policymakers to patients, understands the latest health findings? This scene sets the stage for a critical discussion of Plain Language Summaries (PLSs) — a tool for making scientific […]

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Communication

Can We “Fix America’s Food System”? A Closer Look at RFK Jr.’s Claims and What the Evidence Actually Says

In April 2026, Robert F. Kennedy Jr. launched The Secretary Kennedy Podcast, a government-backed platform designed to bring public health conversations directly to the public. On its surface, the pitch is compelling: cut through bureaucracy, speak plainly, and confront the chronic disease crisis head-on. The debut episode, featuring Robert Irvine, zeroes in on a familiar […]

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Fake news and media literacy
Communication

Fake News and Media Literacy: A Vital Tool for Public Health Awareness

In today’s digital world, information travels faster than ever before. With just a few clicks, people can access news, research, and opinions from around the globe. While this accessibility has many benefits, it has also created a serious challenge: the rapid spread of misinformation. This is where fake news and media literacy become essential, especially […]

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Communication

Human Trafficking in the United States 2026: Challenges, Trends, and Public Health Solutions

Human trafficking in the United States 2026 continues to be one of the most pressing and complex public health and human rights challenges facing the nation today. Despite growing awareness, millions of individuals remain vulnerable to exploitation through forced labor, sex trafficking, and coercive practices. As technology advances and criminal networks become more sophisticated, trafficking […]

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Communication

Beyond “Trust the Science”: How Public Health Must Relearn How to Engage Communities

Public health is facing a paradox. On the one hand, never before has scientific evidence played such a visible role in public life. During COVID-19, epidemiological models shaped national policy. Scientists became household names. Research moved at historic speed. On the other hand, trust fractured. Scientists were harassed. Communities disengaged. Evidence was reframed as ideology. […]

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Communication

Speaking to MAHA Audiences: What New Research Says About Vaccine Attitudes

A new study published in Health Education & Behavior offers a powerful insight that can transform how we communicate about vaccines—especially with MAHA audiences who value medical autonomy, harm reduction, and transparent evidence. The research finds that vaccine hesitancy is not a simple “pro-vs-anti” divide. Instead, people fall into five distinct clusters, each shaped by […]

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Communication

What the MAHA Summit Reveals About the U.S. Public Health Agenda

A high-profile health summit held just steps from the White House last week offered an unusual look at the ideas influencing U.S. health policy under Health Secretary Robert F. Kennedy Jr. and Vice President JD Vance. The Make America Healthy Again (MAHA) Summit brought together Silicon Valley anti-ageing entrepreneurs, social media influencers, and top federal […]

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Communication

Misinformation as a Social Determinant of Health

We spent a while recounting APHA last week. However, there’s a specific trend we wanted to explore in more depth: misinformation. Misinformation has become a fundamental force that directly impacts health outcomes. Traditionally, social determinants of health (SDOH) focus on people’s living, working, and aging conditions, but emerging research, including new findings presented at the […]

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