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Category: social media analysis

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Social media analysis

Social Media’s Health Marketing Trap: What’s at Stake?

A high school student scrolls through her social media feed. Between photos of friends and trending memes, a post catches her eye: a new herbal supplement that claims to boost fitness without exercise. Intrigued, she clicks the link, influenced by the influencer’s perfect physique and accessible tips. How Digital Misinformation is Shaping Health Decisions In […]

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Social media analysis

Social Media Videos Boost Health: Surprising Study Insights

On a typical day, health workers at a bustling public hospital faced a challenge: easing the anxiety of children awaiting surgery. Noticing the growing use of YouTube among families, a new solution emerged: using social media videos to calm nerves before medical procedures. But could a video truly make a difference in patient care? The […]

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Social media analysis

Engaging the Silent Majority in Online Political Discussions

In the bustling landscape of social media, a healthcare worker named Sarah spends her evenings browsing through online political debates. She often reads through the heated discussions but rarely participates. Known as a ‘lurker,’ Sarah’s reticence to join the conversation is not uncommon. A recent study sheds light on the dynamics of online political discussions, […]

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Social media analysis

The Health Industry’s $1M Campaign to Kill Universal Care

What if the biggest threat to universal health care isn’t in Congress, but in your Facebook feed? In 2019, a coalition of private healthcare giants launched a million-dollar advertising campaign on Meta platforms, including Facebook and Instagram. Their target wasn’t a competing company or product; it was you, specifically, your perception of universal health care. […]

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Communication

The Paradox of Aggression in Online Gaming

Aggression often thrives in online gaming communities. A staggering 70% of gamers aged 18-24 report experiencing aggression, with many considering it a major issue. Why does such behavior persist in a world designed for fun and collaboration? A recent study sheds light on this question, revealing that aggression in gaming isn’t just about the competitive […]

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Resources

Influencers in Public Health: Practical Strategies for Practitioners

In the rapidly evolving world of public health, it’s more critical than ever to stay connected with communities. As we aim to improve health outcomes, one powerful tool that has shown tremendous potential is influencer marketing, especially when it involves nano-influencers – individuals with smaller but highly engaged followings. In our previous blog, we explored […]

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Social media analysis

Suicidal Contagion and Celebrity Suicides

When a beloved celebrity takes their own life, the world mourns. But beyond the immediate grief and shock, there’s a ripple effect that we often overlook—an increase in suicidal thoughts and behaviors among the general population. This phenomenon, known as suicidal contagion, has been the focus of a groundbreaking study that sheds light on how […]

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Social media analysis

How New Tech Could Protect Public Health

Yes, technology platforms play an integral role in shaping our daily lives. From social media to streaming services, these platforms are designed to keep us engaged and entertained. However, a recent study titled “Accountability Infrastructure: How to Implement Limits on Platform Optimization to Protect Population Health” by Nathaniel Lubin and Thomas Krendl Gilbert sheds light […]

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Social media analysis

Eleven Public Health Influencers to Follow on Social Media

In the digital age, public health influencers and experts often use social media to share their knowledge. Instead of just journals or conferences, these professionals use platforms like Twitter and LinkedIn to spread research, discuss health trends, and advocate for better health policies. Their presence on social media provides direct access to cutting-edge information, making […]

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Monthly recap

Another 31 Days of Health Equity!

It’s been a while since I wrote one of these summaries. Chalk it up to new projects, new opportunities, and a lack of time to simply sit down and do the analyses. If you’ve enjoyed these and found them helpful, please let us know in the comment below or reach out to us at jon@pubtrawlr.com […]

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