Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Fake news and media literacy
Communication

Fake News and Media Literacy: A Vital Tool for Public Health Awareness

In today’s digital world, information travels faster than ever before. With just a few clicks, people can access news, research, and opinions from around the globe. While this accessibility has many benefits, it has also created a serious challenge: the rapid spread of misinformation. This is where fake news and media literacy become essential, especially […]

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Communication

Human Trafficking in the United States 2026: Challenges, Trends, and Public Health Solutions

Human trafficking in the United States 2026 continues to be one of the most pressing and complex public health and human rights challenges facing the nation today. Despite growing awareness, millions of individuals remain vulnerable to exploitation through forced labor, sex trafficking, and coercive practices. As technology advances and criminal networks become more sophisticated, trafficking […]

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Communication

Beyond “Trust the Science”: How Public Health Must Relearn How to Engage Communities

Public health is facing a paradox. On the one hand, never before has scientific evidence played such a visible role in public life. During COVID-19, epidemiological models shaped national policy. Scientists became household names. Research moved at historic speed. On the other hand, trust fractured. Scientists were harassed. Communities disengaged. Evidence was reframed as ideology. […]

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Communication

Speaking to MAHA Audiences: What New Research Says About Vaccine Attitudes

A new study published in Health Education & Behavior offers a powerful insight that can transform how we communicate about vaccines—especially with MAHA audiences who value medical autonomy, harm reduction, and transparent evidence. The research finds that vaccine hesitancy is not a simple “pro-vs-anti” divide. Instead, people fall into five distinct clusters, each shaped by […]

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Communication

What the MAHA Summit Reveals About the U.S. Public Health Agenda

A high-profile health summit held just steps from the White House last week offered an unusual look at the ideas influencing U.S. health policy under Health Secretary Robert F. Kennedy Jr. and Vice President JD Vance. The Make America Healthy Again (MAHA) Summit brought together Silicon Valley anti-ageing entrepreneurs, social media influencers, and top federal […]

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Communication

Misinformation as a Social Determinant of Health

We spent a while recounting APHA last week. However, there’s a specific trend we wanted to explore in more depth: misinformation. Misinformation has become a fundamental force that directly impacts health outcomes. Traditionally, social determinants of health (SDOH) focus on people’s living, working, and aging conditions, but emerging research, including new findings presented at the […]

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Communication

Safety Culture in Hospitals: Building a Safer Future

Safety culture in hospitals means that everyone works together to keep patients and staff safe. It is a shared belief held by all hospital members that safety is the top priority. Hospitals that focus on safety culture can reduce mistakes, improve teamwork, and build trust. What Is Safety Culture? Safety culture is all about making […]

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Communication

Four Lessons from Our First Day at APHA 2025

Day one at the American Public Health Association (APHA) conference is in the books. I’m already tired. Between the conversations at our booth, the energy (and candy) circulating through the exhibit hall, and the overall mood of the crowd, a few clear themes stood out. 1. The Public Health Workforce Is Searching We spoke with […]

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Communication

Trump’s Tylenol and Autism Claims

President Trump’s remarks linking Tylenol (acetaminophen) to autism has reignited public health debates globally. Experts have voiced concerns over the implications this misinformation may have on public perception and health practices. This article aims to examine these claims, assess the scientific evidence, and explore the broader public health implications. Understanding the Claims On Monday, President […]

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AI

AI Cannot Stop Misinformation Alone

You’re scrolling through your feed. A friend posts a study showing the safety of vaccines. Right below it, another post claims vaccines cause long-term harm, backed by a slick video and emotional testimonials. (I was actually doing this on an HHS post a few days ago) You click on the study. It’s full of stats, […]

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Communication

How This Study Could Help Make Healthcare Easier to Navigate

If you’ve ever walked out of a doctor’s office feeling more confused than comforted, you’re not alone. Around half of the global population struggles to make sense of health information—and not because they aren’t smart. The real problem? Healthcare systems often speak a different language than their patients. A new systematic review sheds light on […]

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