Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Communication

What the MAHA Summit Reveals About the U.S. Public Health Agenda

A high-profile health summit held just steps from the White House last week offered an unusual look at the ideas influencing U.S. health policy under Health Secretary Robert F. Kennedy Jr. and Vice President JD Vance. The Make America Healthy Again (MAHA) Summit brought together Silicon Valley anti-ageing entrepreneurs, social media influencers, and top federal […]

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Communication

Misinformation as a Social Determinant of Health

We spent a while recounting APHA last week. However, there’s a specific trend we wanted to explore in more depth: misinformation. Misinformation has become a fundamental force that directly impacts health outcomes. Traditionally, social determinants of health (SDOH) focus on people’s living, working, and aging conditions, but emerging research, including new findings presented at the […]

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Communication

Safety Culture in Hospitals: Building a Safer Future

Safety culture in hospitals means that everyone works together to keep patients and staff safe. It is a shared belief held by all hospital members that safety is the top priority. Hospitals that focus on safety culture can reduce mistakes, improve teamwork, and build trust. What Is Safety Culture? Safety culture is all about making […]

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Communication

Four Lessons from Our First Day at APHA 2025

Day one at the American Public Health Association (APHA) conference is in the books. I’m already tired. Between the conversations at our booth, the energy (and candy) circulating through the exhibit hall, and the overall mood of the crowd, a few clear themes stood out. 1. The Public Health Workforce Is Searching We spoke with […]

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Communication

Trump’s Tylenol and Autism Claims

President Trump’s remarks linking Tylenol (acetaminophen) to autism has reignited public health debates globally. Experts have voiced concerns over the implications this misinformation may have on public perception and health practices. This article aims to examine these claims, assess the scientific evidence, and explore the broader public health implications. Understanding the Claims On Monday, President […]

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AI

AI Cannot Stop Misinformation Alone

You’re scrolling through your feed. A friend posts a study showing the safety of vaccines. Right below it, another post claims vaccines cause long-term harm, backed by a slick video and emotional testimonials. (I was actually doing this on an HHS post a few days ago) You click on the study. It’s full of stats, […]

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Communication

How This Study Could Help Make Healthcare Easier to Navigate

If you’ve ever walked out of a doctor’s office feeling more confused than comforted, you’re not alone. Around half of the global population struggles to make sense of health information—and not because they aren’t smart. The real problem? Healthcare systems often speak a different language than their patients. A new systematic review sheds light on […]

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Communication

How to Make a Warning Go Viral

You scroll past a tweet from a government account. “Important Health Notice.” Your thumb keeps going. You barely noticed it—no image, no emotion, just… blah. But here’s the wild part: science says it’s not you. It’s the message. According to new research, how a government warns you during a health crisis can significantly impact your […]

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Communication

How Fear in the Media Shapes Public Health Behaviors: A Double-Edged Sword

During a crisis, information can be lifesaving. But what happens when the dominant emotion in the news is fear? A recent study spanning five countries—United States, United Kingdom, Canada, Australia, and India—sheds light on how fear-driven media coverage during the COVID-19 pandemic influenced public perception and preventive health behaviors. The findings are striking: while fear-based […]

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Communication

How Belief in COVID-19 Conspiracy Theories Spread Faster Than the Pandemic

In August 2021, as the world was grappling with the Delta variant of COVID-19, another crisis was unfolding—this time, in the realm of information. A survey of over 10,000 Americans revealed a troubling truth: a significant portion of the population believed in alternative theories about the origins and purpose of the pandemic. These ranged from […]

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Communication

Better Communication Training Can Revolutionize Epidemiology

A single statistic, taken out of context, can shift healthcare decisions for millions. In the early 2000s, hormone replacement therapy (HRT) for postmenopausal women was thrust under a glaring spotlight. A major trial found small but significant health risks, yet those numbers were presented in ways that seemed alarming without clear explanations of absolute risk. […]

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