Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.
Imagine you’re scrolling through social media, and an ad for a fizzy, brightly colored soda pops up. It’s engaging, maybe featuring a celebrity or a catchy jingle, and before you know it, you’re thinking about the drink. Now imagine you’re my pre-teen son, and the drink is PRIME. This is the reality for millions of […]
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In today’s world, marketing is more than just advertising a product—it’s about understanding the diverse lives of consumers. Yet, one crucial concept remains largely underused: intersectionality. This term, which highlights how overlapping social identities (like race, gender, and class) shape our experiences, can transform how marketers approach their work. The recent scientific article, Intersectionality in […]
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In an era where consumer consciousness is not just about product quality but also corporate responsibility, cause-related marketing (CrM) has emerged as a significant strategy for businesses. This marketing approach not only highlights a company’s commitment to societal issues but also forges meaningful partnerships with nonprofit organizations (NPOs). By delving into a recent systematic review, […]
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In the evolving landscape of philanthropy and corporate social responsibility, cause-related marketing (CrM) stands out as a pivotal strategy for nonprofits looking to amplify their impact and visibility. Leveraging the insights from our previous discussion on the motives and mechanics behind CrM, this blog will guide you through the steps to design and implement a […]
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