Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Why Fear-Based Messaging Is Losing Its Effectiveness in Public Health Campaigns
Mental health

Beyond Fear: Why Public Health Messaging Must Evolve Today

Public health communication has always aimed to educate communities, promote safer behaviors, and improve overall well-being. For years, fear-based campaigns were considered powerful tools for driving immediate action. However, professionals across the field now recognize that Why Fear-Based Messaging Is Losing Its Effectiveness in Public Health Campaigns is an increasingly important conversation. Platforms like This […]

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Global

A Conversation with Suleiman Yusuf

In this interview, I speak with Suleiman Yusuf, a Nigerian implementation science researcher and WHO/TDR Fellow whose work sits at the intersection of evidence, equity, and real-world health systems change. Trained in epidemiology with a specialization in implementation science at the University of the Witwatersrand, Suleiman’s research focuses on how evidence-based interventions, particularly for tuberculosis, […]

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AI

Qatar & Implementation Science: Day 1 reflections

Driving Change: Regional Conference on Health and Emerging Fields in Implementation ScienceDecember 5, 2025 — Doha, Qatar Implementation science in the Middle East may be redefining what public health can be. That was my overwhelming impression after an energizing first day at the Driving Change conference hosted at Qatar University. As someone who has worked […]

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Global

Hello from Qatar!

I set a stopwatch, and I spent 23 hours and 40 minutes door-to-door getting to Qatar from my house. This morning is the first time I have seen the sun since driving to the Philly airport on Wednesday. The conference starts in about three hours, so I’ll be live-blogging different sessions, sharing my reflections and […]

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Implementation

Is the 17-Year Evidence-to-Practice Gap Holding Us Back?

The meeting room was packed. Local health leaders, researchers, and frontline practitioners squeezed into chairs as a project team unveiled its new implementation plan. Early on, someone mentioned it—the familiar line many of us in public health have heard for years: “It takes 17 years for research to make it into practice.” Heads nodded. People […]

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Implementation

Implementing Healthcare Innovation: Hurdles and Ice Patches.

Imagine a world where every breakthrough in medical research seamlessly transforms into better care for patients. Faster cancer treatments, life-saving stroke protocols, or more accurate diagnosis tools—delivered right where they’re needed, without delay. Yet, despite the promise of science, the healthcare system often stumbles when turning evidence into action. Why does this happen? What’s holding […]

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Collaboration

Rethinking Science Diplomacy

Imagine a young scientist from Nigeria brimming with innovative ideas to combat malaria in their community. Despite their expertise and unique perspective, they’re sidelined in global research projects dominated by Western agendas. This scenario isn’t hypothetical—it’s a recurring reality shaped by systemic inequities in science diplomacy. How can we transform science diplomacy into a force […]

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Implementation

Reimagining Implementation Science: From Label to Reliable Impact

For years, public health professionals have searched for ways to bridge the gap between proven health innovations and practical, everyday implementation that leads to real-world benefits. This idea—the pursuit of ensuring impactful use of evidence-based practices in health settings—is encapsulated in a field known as implementation science. Yet, despite its critical goal, implementation science often […]

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Collaboration

Organizational Culture and Climate: A Key to Behavioral Health Success

In the ever-evolving world of healthcare, one thing remains constant: the critical role of organizations in delivering effective services. Whether we’re talking about mental health clinics, rehabilitation centers, or community health programs, the environment in which services are provided can significantly impact their success. But what exactly influences an organization’s effectiveness in implementing evidence-based practices […]

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