Communication
Speaking to MAHA Audiences: What New Research Says About Vaccine Attitudes
A new study published in Health Education & Behavior offers a powerful insight that can transform how we communicate about vaccines—especially with MAHA audiences who value medical autonomy, harm reduction, and transparent evidence. The research finds that vaccine hesitancy is not a simple “pro-vs-anti” divide. Instead, people fall into five distinct clusters, each shaped by […]
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