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Tag: communication

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Communication

How to Make a Warning Go Viral

You scroll past a tweet from a government account. “Important Health Notice.” Your thumb keeps going. You barely noticed it—no image, no emotion, just… blah. But here’s the wild part: science says it’s not you. It’s the message. According to new research, how a government warns you during a health crisis can significantly impact your […]

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Communication

Better Communication Training Can Revolutionize Epidemiology

A single statistic, taken out of context, can shift healthcare decisions for millions. In the early 2000s, hormone replacement therapy (HRT) for postmenopausal women was thrust under a glaring spotlight. A major trial found small but significant health risks, yet those numbers were presented in ways that seemed alarming without clear explanations of absolute risk. […]

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Uncategorized

Bridge the Gap Between Academia and the Public with Clear Science Communication

Scientific research is more accessible than ever, but accessibility doesn’t always translate to comprehension. For academics and the general public alike, navigating jargon-laden papers, endless acronyms, and dense language can feel like deciphering an alien script. Whether it’s epidemiologists grappling with 20 acronyms in a single sentence or public health researchers struggling to explain findings […]

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Communication

Simple Headlines Capture Our Attention

In the bustling world of online news, where every headline competes for a reader’s precious attention, simplicity may be the key to success. Recent research, conducted through over 30,000 field experiments with The Washington Post and Upworthy, reveals that readers are more likely to click on and engage with simpler headlines than complex ones. This […]

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Communication

The Science of Fecal Transplants

Imagine a future where the treatment for a debilitating disease lies not in a bottle of pills, but in a simple procedure involving the healthy bacteria from another person’s gut. It sounds like science fiction, but this is the exciting potential of fecal microbiota transplantation (FMT). This blog explores a groundbreaking study on the efficacy […]

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Quality

The Grey Area of Public Health Communication: Honesty or Strategy?

This post has a low-tech soundtrack feature. Just hit play on the video below while reading! Understanding the Ethics of Public Health Messages In the thought-provoking article A Taxonomy of Non-honesty in Public Health Communication the authors delve into a crucial yet often overlooked aspect of public health communication. Honesty. This analysis is more relevant […]

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Research

Metaphors as a Tool for Vaccine Conversations

In a world where health misinformation can spread as virulently as a pandemic, understanding how to effectively communicate complex medical information is more crucial than ever. A recent study titled “Seatbelts and raincoats, or banks and castles: Investigating the impact of vaccine metaphors” provides significant insights into how metaphors can shape our understanding and attitudes […]

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